Why Your Freedom Lies Beyond Comfort

This week we face our fears and take the leap into the unknown, because sometimes the most terrifying step is exactly the one that leads to freedom.

In a world obsessed with comfort and certainty, choosing courage over convenience is how real change happens.

In today’s issue:

• Main Feature: Why Your Freedom Lies Beyond Comfort

• Freedom Profile: Alex Landowski

• Closing Thoughts

Main Feature

Have you ever noticed how your brain creates worst-case scenarios about things you've never actually tried?

You know, like how your mind convinces you that starting a community will lead to crickets and public humiliation.

Or how launching a business will definitely end with you living in your car eating cold beans.

Our brains are wired to keep us safe, which was useful when saber-toothed tigers were a concern.

In 2025? Not so helpful when the "danger" is people not liking your LinkedIn post.

In my house, I call it "that inner critic that really needs to quiet down sometimes."

A few weeks ago, I created what I call the "Freedom Fitness Test" using AI. This wasn't some BuzzFeed quiz.

This was a diagnostic that analyzes your values, strengths, and ideal lifestyle to show you what kind of business you should build.

I built this tool for myself because I was feeling stuck. Lost. Directionless.

And you know what my own damn test told me to do?

Build an online community.

One focused on helping burned-out professionals rediscover themselves and escape the 9-5 by building businesses that reflect their values.

My reaction? Pure terror.

I know how to build communities. I've been doing it behind the scenes for other companies for years. But doing it for MYSELF? With MY name on it?

Absolutely terrifying.

This is where most freedom journeys die. Right at the intersection of "I know what to do" and "I'm scared shitless to do it."

THE FOUR FREEDOMS AND THEIR FEARS

When we talk about freedom, we're usually talking about four types:

But for each freedom, there's a corresponding fear:

And here's the brutal truth: Your fears will always feel more real than your potential freedoms... until you actually take action.

Which is why I'm building this damn community even though it scares me.

With every planning session, that little voice gets louder:

"Nobody will join." "You're not qualified." "People will think you're just another guru."

But then I remember something crucial:

The fear never goes away. You just learn to act despite it.

WHY YOUR ALIGNMENT MATTERS

When I created the Freedom Fitness Test, it was based on a simple premise:

Most people are stuck not because they're lazy, but because they're misaligned.

They've built their lives around what they're told to value, not what actually matters to them.

I had the prestigious job. The nice house. The collection of dress shirts I hated. All the trappings of success that left me feeling like an impostor.

But when you align your work with your identity (your values, your gifts, your vision) everything changes. Energy returns. Clarity sharpens.

You don't need motivation. You need alignment.

WHAT I'M BUILDING

So I'm creating a private community for people who are tired of:

• Living someone else's definition of success

• Working jobs that drain their soul

• Being too afraid to make a change

Inside, we'll work through the Freedom Framework together, finding clarity and taking action despite fear.

Is it scary? Hell yes.

But what's scarier is never knowing what could have been if I'd just been brave enough to try.

So I'm doing the scary thing. I'm following my own test results.

If you want to consider joining, you can sign up here: My Cool Community

What's the scary thing YOUR freedom requires?

Freedom Profile

Meet Alex Landowski: A Polish immigrant who transformed from London bike courier to healthcare entrepreneur through sheer determination and an eye for broken systems. Talk about upgrading your career path.

Now he's building a holistic healthcare business, advising others in the healthcare industry, and simultaneously dropping life lessons on YouTube. Alex is a legend.

Thirteen years ago, Alex landed in the UK with nothing but ambition and hustle. After five months of job hunting, he started as a bike courier, eventually working his way up to become the youngest senior operations controller in his company.

But after a decade in logistics, he spotted a fatal flaw: the industry was allergic to innovation.

And pushing change from within? Like trying to parallel park a cruise ship.

So Alex did what immigrants do best: he created something from nothing. With a loan and a moped, he launched Medical Logistics, London's only 24/7 medical courier service.

The hustle was REAL. Alex wasn't just the CEO, he was the entire delivery fleet. But his obsession with time-sensitive medical deliveries earned a reputation that marketing dollars can't buy.

Then life threw a curveball that became his biggest breakthrough.

While supporting his wife through a difficult pregnancy, Alex saw how broken healthcare accessibility was.

Instead of just complaining about the system (which is what most of us do), he transformed his company into a healthcare provider.

By 2019, this former bike courier was a fully trained phlebotomist, drawing blood across London.

When COVID hit, he doubled down, investing in testing machines, securing office space, and becoming the go-to for urgent testing when the world needed it most.

The man wasn't just pivoting, he was spinning like a ballerina on espresso.

THE PLOT THICKENS

Just when you think his story couldn't get more wild, Alex started testing medical drone deliveries between NHS hospitals. Yes, DRONES.

By 2023, his empire expanded again with Medical Laboratories.

But here's where his story deviates from the typical entrepreneurial fairy tale.

In 2024, Medical Laboratories went bankrupt, and he had to sell everything to his ex-business partner. Most entrepreneurs would hide this chapter, but Alex puts it front and center.

This isn't a man hiding his failures, he's wearing them like battle scars. Because ultimately they are not failures at all, just lessons on his journey.

Today, Alex is building a healthcare brand merging conventional medicine with alternative approaches. He's not just bouncing back; he's bouncing forward.

His weekly routine now: 5 AM wake-ups. Taking his kids to school. Working until the work is done, not until the clock says so. And Fridays? Those are sacred rest days.

Sign me up!

For Alex, genuine freedom isn't about escaping work, it's about creating meaningful work on your own terms. It's about mornings without stress and building something that matters.

His life mantra cuts to the heart of entrepreneurship:

In other words, stop trying to clone someone else's path. The greatest opportunities aren't the obvious ones, they're what you discover while solving problems that matter to you personally.

In my eyes, Alex Landowski isn't just another entrepreneur with a fancy LinkedIn title.

He's proof that your starting point doesn't determine your destination, but your response to obstacles does.

Want more Alex in your life?

Follow him: YouTube | X | LinkedIn

Closing Thoughts

Fear and freedom are two sides of the same coin. You can't have one without facing the other.

So what scary thing is calling to you right now? What idea, project, or decision do you keep circling back to, even as your inner critic lists all the reasons it might not work?

Maybe that's exactly where your freedom is waiting.

As one of my favorite quotes puts it: "Everything you want is on the other side of fear."

The path is there. The question is: are you brave enough to walk it?

I'll be right there alongside you, facing my own fears and building something that scares the hell out of me.

Because that's how we grow. That's how we change. That's how we finally become free.

Your move.